The annual educational event is organized in close cooperation with the trade and its requirements. It is the only major promotional and educational trade event in the country for all of the USA. The educational event is particularly important to agencies away from «centers» such as Zurich where individual U.S. states or city CVB’s etc. tend to show flag. Limited time allows only few to participate in such events. It explains why the annual educational event attracts a significant number of visitors from around the country who travel up to 2 hours one way to get an update and do relevant networking.
DETAILS ON THE «U.S. ISLAND HOPPING»
- Date: February 05, 2026 (Obligatory rehearsal: February 04, 2026)
- Venue: Volkshaus Zürich
- Number of visitors: 200-250 travel experts from all regions of German-speaking Switzerland
MAIN FACTS OF THE VUSA SEMINAR IN A NUTSHELL:
- Approx 250 attendees from around the country.
- Sole update and educational opportunity for the trade covering the U.S. as a whole. Particularly important for agencies away from major cities.
- All retail channels as well as major TO's use the educational event for their sales staff as a compulsory educational platform and for updates. Attandees are rotated from year to year.
- Good mix of attendees including «mature» visitors as well as younger people at the start of their professional career who are in need of relevant education / training.
CONCEPT & BENEFITS
- Only high-quality contacts with motivated participants which preselected their "islands" of particular interest.
- Decorated light stands and 10-min. presentations included in the costs.
- The new format allows our partners to attend the event with only one person resulting in cost savings.
- Each partner presents (10 min.) its product to the rotating small groups (approx. 8 – 10).
- «Free flow time» allows visitors to have individual conversations
- If you want to provide more detailed information, you may also book an additional 20-min. presentation in the plenum
- There will also be more delegates from tour operators on site.
WHICH ELEMENTS ARE PART OF THE EVENT AND CAN BE BOOKED?
ILLUMINATED BOOTH, CHF 3’200
CHF 3’000 for DACH-Members
- Package: Ready to move-in booth, incl. the scheduled "10 minutes Island presentations" per day. Space for the presentation of flyers and brochures. F&B for two.
- Added Value: All booths are furnished with a table for flyers and brochures, chairs and provided with the exhibitor name and standard decorations. In a nutshell – you get a decorated «ready-to-move-in booth». Experience shows that setting-up time in a standard booth takes about 20 min. average.
PRESENTATION IN THE PLENUM, CHF 2’500
(Booking only possible together with point A.)
- Including: 20-minute presentation to the assembled audience, technical equipment such as laptop, projector and screen, F&B for two people.
- Added Value: Workshops presentations will be uploaded on www.vusa.ch for later use.
Important: It is standard procedure to preview all workshops the day before the seminar per se.
(Obligatory rehearsal: February 04, 2026).
FEATURED DESTINATION, CHF 13’000
(Limited to 1 exhibitor together with a featured airline)
Benefits:
- One «Featured Destination Island» (featured destination and 3 sub-partners are included. Additional sub-partners can be booked at a price of CHF 2500.).
- Booth decorations and signage (exhibitors names) are included. Basic decorations (U. S. colours) may be completed with typical
- decorations as deemed appropriate.
- A 30-minutes time slot is available to present your product / destination and partners on main stage.
- A technician / operator incl. relevant equipment (mics, beamer etc.) are provided.
- A press / media conference may be organized upon request.
- All marketing measures (invitations, adds etc.) incl. images and logo of the featured destination.
- Description of all Partners on vusa.ch website 3 months in advance.
- For further information please consult the exhibitors brochure and don’t hesitate to contact us directly. We are open to your creative ideas and suggestions!
For further information please consult the exhibitors brochure and don’t hesitate to contact us directly. We are open to your creative ideas and suggestions!
