The Visit USA Committee founded by industry over 25 years ago offers the best value to promote your product on the Swiss market
Different options are available depending upon your product and goals, the main events being the annual « Visit USA Seminar » early in the year and the USA Roadshow in Fall. The Committee also supports complementary programs such as the showing of movies like « America Wild ». The following event profiles in a nutshell may be of use in completing your application.
Visit USA Seminar – A long time festablished full day event consisting of a combination of exhibit (Marketplace), plenary meetings and workshops in small groups. The event is preceeded by an on-line « USA Knowledge Test » to attract the attendees to the exhibitors websites. The exhibit per se serves the purpose of meeting individually. It is professionally built, furnished, decorated and provided with the exhibitor name. Different sizes are available. Each partner must have an exhibition booth. The workshops are held in small groups in separate rooms. The program includes an attractive buffet luncheon and activities to promote visitors circulation. The U.S. is represented by 50-60 partners, visitors are some 400 professionals from around the country.
Featured destination – each year a U.S. destination (state, city, region) is featured and serves as the seminar highlight. The featured destination gets the largest exhibition booth in a prime location and sets the tone for the day on stage at the grand opening . Please check the relevant box in your application if your are interested. We will be happy to discuss further details.