The Visit USA Committee founded by industry over 25 years ago offers the best value to promote your product on the Swiss market
Different options are available depending upon your product and goals, the main events being the annual « Visit USA Seminar » early in the year and the USA Roadshow in Fall. The Committee also supports complementary programs such as the showing of movies like « America Wild ». The following event profiles in a nutshell may be of use in completing your application.
USA Road Show – It is intended to complement the Visit USA Seminar. Participation is limited to some 12-15 partners. Six cities are covered in three days with either a morning or late afternoon event each of approx 4 hours duration. The program consists of workshops at tables in groups of 6-10 allowing a close contact. A breakfast is offered in the morning, while the late afternoon event concludes with a cocktail. Transportation between the cities is provided upon request. The 3 days USA Roadshow is very popular among partners and guests. Please note that priority is given to applicants which also attend the Visit USA Seminar