The Visit USA Committee is a non - profit Trade Association of destinations, industry partners and individuals
with the goal of promoting travel and tourism to the United States of America.
A total of 169`323 Swiss arrived in the first half of 2025 in the US. Taking into account that the main travel months are July - September the forecast of Swiss arrivals for the whole year may come close to 400'000 which is above most expectations. The strong Swiss Franc vs. the weak USD may have compensated much the recent negative narrative in the media.
Please note that the English language version of our website contains the latest market data about Switzerland which are updated about every three months. Sources of information include KOF of ETH the prominent Fed. Institute of Technology, BAK of Basel University etc.
The US remains the most popular overseas destination of the Swiss. The need for professional counselling in planning resp. booking of a trip is important, in particular in an environment as demanding as at the present time. USA Island Hopping 25 provided some 30 US and local service providers and destinations a cost effective opportunity for valuable networking an personal contacs to some 200 trade visitors from around the country.
The USA Roadshow, in cooperation with TheBrandUSA featuring 12 partners was attended by 220 travel professionals. In three days, from September 25 - 27 the six cities St. Gallen, Lucerne, Zurich, Basel, Bern and Lausanne in French speaking Switzerland were covered. The Brand USA and its programs were represented by the Ms. Ahrens of the German Office. The Road Show is appreciated by the local trade as a usefull complement of the annual USA Island Hopping event which is the main annual trade event for US travel.
Over 230 trade visitors from around the country were proof for the need of an information and training platform for a destination of the size of the U.S. Some 40 partners (cities, states, TO's, airlines etc) used the occasion to present their products and services. They all were given the opportunity to hold short workshops in small groups, behind the information booths intended for individual consultations. Visitors had to plan and book their attendance according to their individual interests. They then were given access to their personal visitors program by means of an app. The featured destination Alaska had the opportunity to present itself at the opening plennary session.
The considerably higher prices for travel in the US compared to last year does not seem to discourage Swiss to take a trip accross the Atlantic. An important factor being the strength of the Swiss franc which gained between 12-15 percent in value vs. the USD allowing to compensate some of the cost increase. The result shows in a total of 165'309 visitors (preliminary figure) by the end of June, a slight increase over 2022. Airlines report nearly full planes for coming Fall. Above picture shows a session at the recent trade event "USA Island Hoping" - formerly known as the Visit USA Seminar. It is the only trade event of its kind with countrywide attendance promoting the destination USA
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20.01.2023 USA Island Hopping - Successful Kick-Off after Corona | Read...
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11.03.2022 Newly elected Board Members | Read...
07.02.2020 Upbeat mood at the VUSA Seminar 2020 | Read...
22.11.2019 General Assembly Meeting November 21, 2019 | Read...
31.01.2019 Successfull New VUSA Format | Read...
18.08.2004 Strong Swiss Franvc makes US again affordable | Read...
