The Visit USA Committee is a non - profit Trade Association of destinations, industry partners and individuals
with the goal of promoting travel and tourism to the United States of America.
Inspite of a somewhat challenging environment the U.S. remains at the top of the most popular overseas destinations of Swiss travellers. A major reason being that over half are repeat visitors who remember the welcoming and friendly attitude of most Americans they met during previous trips. Particularly at this time, competent personal counselling remains important to the service minded Swiss. The event "USA Island Hopping" provides the required training platform, in cooperation with our American partners. The one day event is attended by some 200 travel professionals from around the country. The featured destination will be Boston, the gateway to the popular New England region.
A total of 169`323 Swiss arrived in the first half of 2025 in the US. Taking into account that the main travel months are July - September the forecast of Swiss arrivals for the whole year may come close to 400'000 which is above most expectations. The strong Swiss Franc vs. the weak USD may have compensated much the recent negative narrative in the media. Attached is a list of the main ports of entry.
Please note that the English language version of our website contains the latest market data about Switzerland which are updated about every three months. Sources of information include KOF of ETH the prominent Fed. Institute of Technology, BAK of Basel University etc.
The US remains the most popular overseas destination of the Swiss. The need for professional counselling in planning resp. booking of a trip is important, in particular in an environment as demanding as at the present time. USA Island Hopping 25 provided some 30 US and local service providers and destinations a cost effective opportunity for valuable networking an personal contacs to 236 trade visitors from around the country.
Over 230 trade visitors from around the country were proof for the need of an information and training platform for a destination of the size of the U.S. Some 40 partners (cities, states, TO's, airlines etc) used the occasion to present their products and services. They all were given the opportunity to hold short workshops in small groups, behind the information booths intended for individual consultations. Visitors had to plan and book their attendance according to their individual interests. They then were given access to their personal visitors program by means of an app. The featured destination Alaska had the opportunity to present itself at the opening plennary session.
The long established promotional and educational event for travel to the US, now called "USA Island Hopping" enjoyed a successfull kick-off with the "Capital Region USA" as featured destination after a two years Cornona related "break". A total of 275 travel professionals attended of which 235 participated in the so-called "Island Hopping" - workshops held by US destinations and partners. The new format was welcomed by partners (US destinations etc) and visitors. The attendance from around the country testified the need for information and training. The event is part of the promotional programs supported by The Brand USA .
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