Please note that the English language version of our website contains the latest market data about Switzerland which are updated about every three months. Sources of information include KOF of ETH the prominent Fed. Institute of Technology, BAK of Basel University etc.

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Over 230 trade visitors from around the country were proof for the need of an information and training platform for a destination of the size of the U.S. Some 40 partners (cities, states, TO's, airlines etc) used the occasion to present their products and services. They all were given the opportunity to hold short workshops in small groups, behind the information booths intended for individual consultations. Visitors had to plan and book their attendance according to their individual interests. They then were given access to their personal visitors program by means of an app. The featured destination Alaska had the opportunity to present itself at the opening plennary session.

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The 288'630 Swiss arrivals in the US by September project the total potenial number of Swiss tourists in 2023 to some 380'000 which is an increase of some 30 percent over the previous year. The driving force, besides one of the world's highest per capita incomes, is the strength of the Swiss Franc vs. the USD which keeps floating below 0.90 CHF. It makes the destination USA accessible to many inspite of the inflation and higher prices. The Swiss outbound travel market requires good and competent service, resp. counselling. The Corona experience made people, even more than before, to rely on reputable travel agencies. It is up to the destinations to provide the needed support, cultivate the market and relevant networks. The well established Visit USA Committee will be happy to provide guidance.

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