The USA Roadshow 2018 will be held from September 25 - 27 covering the cities St. Gallen, Zurich, Basel and Bern in German speaking as well as Lausanne and Geneva in French speaking Switzerland. Further information will be provided in the invitations.
The annual Visit USA Seminar is the main educational and promotional trade event for travel to the U.S. It is attended by 350-400 travel professionals from around Switzerland. The format as of 2019 has been adjusted to the changing needs of the trade.
The 2018 Visit USA Seminar on January 31 attracted 369 travel professionals and was co-sponsored by 52 partners. Particularly appreciated were the new exhibitors from Alaska, Anchorage and Fairbanks as well as New England - both destinations with a great potential. U.S. Ambassador McMullen welcomed the visitors to show his interest in the work performed by the trade which still covers a substantial share of the total travel to the U.S. Although arrivals have been down since the 2015 record the Swiss source market remains one of the most attractive with one of the world's highest purchasing powers.
Planning your next attendance at the annual Visit USA Seminar? Please note the dates
The 2017 Committee General Assembly Meeting was successfully concluded on 11.21. 2017 with budgets, promotional program and board approved, resp. confirmed.
The 2017 USA Roadshow ended successfully with 240 travel professionals attending. The repeated "show of flag" in French speaking Switzerland is visibly paying off. Congrats to Sarah Fehlmann of Kuoni Travel, the happy winner of the two United Airlines sponsored tickets to New York or Washington DC