The Visit USA Committee is a non - profit Trade Association of destinations, industry partners and individuals
with the goal of promoting travel and tourism to the United States of America.
The latest available data show the following trends in arrivals from Switzerland by June 2018 Total arrivals 163’089 + 3.2 percent (resident population)
The new format of the 2019 Visit USA Seminar including the new design of the market place was welcomed by exhibitors as well as visitors. Exhibitors, in particular, considered it an added value. A total of 355 registerd trade professionals from around the country attended. Total attendance including media, VIP's and exhibition staff topped 450. The featured destination San Diego produced most motivating workshops and an attractive exhibit. The welcome address was given by US Ambassador Edward McMullen. For picture gallery go to "read"...
The Newly elected Executive Board consists of (fm. left) Kenny Prevost, Treasurer (Hotelplan), Andreas Heinzer, Swiss Intl. Airlines) Heinz Zimmermann, Chairman, Tino Swoboda, (KUONI-DER Touristik), Marcel Gehring (CEO, Knecht Reisen) and Reto Schneider, Vice Chairman (United Airlies (missing on picture). The former Chairman Werner E. Wiedmer has been appointed Honorary Chairman in recognition of his services and founding member.
San Diego, gateway to Southern California will be the featured destination at the 2019 Visit USA Seminar in Switzerland and lead the effort to move its region on the radar of the Swiss travel trade. Edelweiss Air's nonstop flights make it comfortably accessible. A custom tailored product for the Swiss market with great destinations such as Palm Springs and Santa Monica.
The annual Visit USA Seminar is the main educational and promotional trade event for travel to the U.S. It is attended by 350-400 travel professionals from around Switzerland. The format as of 2019 has been adjusted to the changing needs of the trade.
The USA Roadshow, in cooperation with TheBrandUSA featuring 12 partners was attended by 200 travel professionals. In three days, from September 25 - 27 the six cities St. Gallen, Zurich, Basel and Bern in German speaking and Lausanne and Geneva in French speaking Switzerland were covered. An introduction to the "Brands" programs was provided by the representative in Germany. The Road Show is appreciated by the local trade as a usefull complement of the annual Visit USA Seminar which featues some 55 U.S. destinations.
