The Visit USA Committee is a non - profit Trade Association of destinations, industry partners and individuals
with the goal of promoting travel and tourism to the United States of America.
The USA Roadshow, in cooperation with TheBrandUSA featuring 12 partners was attended by 220 travel professionals. In three days, from September 25 - 27 the six cities St. Gallen, Lucerne, Zurich, Basel, Bern and Lausanne in French speaking Switzerland were covered. The Brand USA and its programs were represented by the Ms. Ahrens of the German Office. The Road Show is appreciated by the local trade as a usefull complement of the annual USA Island Hopping event which is the main annual trade event for US travel.
The team which is covering the promotional programs of the Visit USA Committee, Switzerland welcomes Rosa Giordano back on board. Rosa has previously been involved in the VUSA programmes. Her professionalisme is a true asset for the team and the Committee per se.
Please note that the English language version of our website contains the latest market data about Switzerland which are updated about every three months. Sources of information include KOF of ETH the prominent Fed. Institute of Technology, BAK of Basel University etc.
Over 230 trade visitors from around the country were proof for the need of an information and training platform for a destination of the size of the U.S. Some 40 partners (cities, states, TO's, airlines etc) used the occasion to present their products and services. They all were given the opportunity to hold short workshops in small groups, behind the information booths intended for individual consultations. Visitors had to plan and book their attendance according to their individual interests. They then were given access to their personal visitors program by means of an app. The featured destination Alaska had the opportunity to present itself at the opening plennary session.
The 288'630 Swiss arrivals in the US by September project the total potenial number of Swiss tourists in 2023 to some 380'000 which is an increase of some 30 percent over the previous year. The driving force, besides one of the world's highest per capita incomes, is the strength of the Swiss Franc vs. the USD which keeps floating below 0.90 CHF. It makes the destination USA accessible to many inspite of the inflation and higher prices. The Swiss outbound travel market requires good and competent service, resp. counselling. The Corona experience made people, even more than before, to rely on reputable travel agencies. It is up to the destinations to provide the needed support, cultivate the market and relevant networks. The well established Visit USA Committee will be happy to provide guidance.
The considerably higher prices for travel in the US compared to last year does not seem to discourage Swiss to take a trip accross the Atlantic. An important factor being the strength of the Swiss franc which gained between 12-15 percent in value vs. the USD allowing to compensate some of the cost increase. The result shows in a total of 165'309 visitors (preliminary figure) by the end of June, a slight increase over 2022. Airlines report nearly full planes for coming Fall. Above picture shows a session at the recent trade event "USA Island Hoping" - formerly known as the Visit USA Seminar. It is the only trade event of its kind with countrywide attendance promoting the destination USA
More news
20.01.2023 USA Island Hopping - Successful Kick-Off after Corona | Read...
03.11.2022 Time to show flag on the attractive Swiss market | Read...
11.04.2022 Record attendance at USA Raodshow 2022 | Read...
11.03.2022 Newly elected Board Members | Read...
07.02.2020 Upbeat mood at the VUSA Seminar 2020 | Read...
22.11.2019 General Assembly Meeting November 21, 2019 | Read...
31.01.2019 Successfull New VUSA Format | Read...
18.08.2004 Strong Swiss Franvc makes US again affordable | Read...
