The Visit USA Committee is a non - profit Trade Association of destinations, industry partners and individuals
with the goal of promoting travel and tourism to the United States of America.
01.08.2023
The strong Swiss Franc remains the driving force for USA Travel
Some 300 travel profssionals from around the country attended the first "USA Island Hoping" event. Island hoping stands for small island like booths where US destinations and their representatives update visitors in small groups about their states, regions, cities or other tourists related products and services. The format also allows time for individual consultations. Relevant competent clients counselling remains a key for successfull selling of travel in the Swiss market where quality and service are important and, as a result, is even being paid for. Bookings via travel agencies has gained in significance in order to have guaranteed prices, reservations and a back-up in case of need.
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